Once upon a time, in a land far far away there were a million tiny princesses. Each one was exactly like the other and the world was…. Incredibly boring.
I’ve recently learned of a store called Brandy Melville, in which everything they sell comes in one, very tiny, very exclusive, very “me but not you”, very “mean girl”, size. Not only have they preyed upon the cliquish insanity that is the life of a teen girl, but they’ve thrown one more stone into the sinking boat that is the female body image.
So, I ask you, Brandy Melville… What is it that you are trying to accomplish with this? You obviously think that your product is as good as, if not better than your competitors. Does that mean that you feel only thin women are good enough to be seen in your clothing? Because that’s what I’m picking up. I mean, isn’t it enough that you would charge prices so outrageous that most girls couldn’t afford to shop there anyway!? Haven’t you already deemed the wealthy as “more worthy” of wearing your clothing that you don’t have to pick on regular sized girls as well?
I can’t imagine what it must be like for a medium sized girl to walk into a Brandy Melville location, feeling pretty good about herself with her athletic build and beginning curves and walk out of there feeling… Fat…. In a size MEDIUM! I mean, how awful it would be for her in her grotesquely normal body watching her tiny (and somehow better than her) friends try on the ultra hip, beachy attire with all of its pseudo exclusivity and walk out of the store… Feeling “less than”.
I get it, free enterprise. You get to sell what you want and be as exclusive as you like! Likewise, we… The public… Get to vote with our wallets. I get to write this and tell you that you doing a disservice to women as a whole and are actually hurting your very own consumer. I get to make sure that I never set foot in your store (you wouldn’t have my size anyway) and that I encourage everyone within earshot to do the same. At the end of the day, I am just grateful that I don’t make my living alienating an entire group of people an that I can rest easy knowing that my work doesn’t make girls look into the mirror and see ugly. What do YOU see when you look into the mirror?